RGB & CMYK

RGB Stands for Red, Green and Blue and they are know as 'additive colours'. Additive colours are used for light projection or for displaying images on a screen and are primarily used in web design. If you combine the three colours of RGB, in the middle, white will appear. RCG is the principal behind TV screens and computer monitors and uses light to produce its images.

CMYK stands for Cyan, Magenta, Yellow and 'Keyplate' Black. They are mainly used in printing and graphic design. They are different from RGB because if you combine Cyan, Magenta and Yellow it will form Black, however this black is not always acceptable during the print process hence the reason why Keyplate Black is used. Printers prefer files in CMYK because the majority of their print machinery is geared for this process.

Do you know which printer is the right one for your project?

Do you have time to go through the yellow pages to look for a printer? There are so many different types of printer out there that you could probably call every single one in your area and not necessarily get the right one for your print requirement.

I have worked for many years in various print companies and each is geared up to produce a limited range of products cost effectively and if they couldn’t produce it cost effectively they would broker the job to one that could, put a mark up on that job, and sit back and let someone else do the work.

There are many types of print processes and I will go through these with you over the next few weeks.