Print management has had a bad reputation over the past few years.
There have been too many individuals taking back handers to place clients print and people jumping on the print management band wagon using cheap overseas suppliers without really understanding the print process or their clients needs.
A print management company should always add value, its not just buying and selling print, done properly it encompasses every aspect of a clients business.
For a print management company to be effective they must do all of the following:
They must build strong ongoing relationships with their clients
Keep abreast of new print and production technologies
Respond quickly and efficiently to their client’s changing requirements
Be proactive and take responsibility
Be flexible and accountable
Save clients time and money
Meet tight deadlines
Friday 23 October 2009
Thursday 22 October 2009
Research claims outdoor extends effectiveness for financial service advertising
Matt Whipp, printweek.com, 20 October 2009
Print and online are the most effective forms of advertising for financial services companies, new research has revealed.
According to figures from Brand Science, radio generates just 87p for every pound spent on advertising, while the figure for TV is £1.57/Direct mail achieved £1.43, while print offered £1.80, bettered only by online at £1.89.When production costs were taken into account, the revenue return on investment worked out as £1.75 for online, £1.67 for print, £1.47 for outdoor, £1.34 for TV, £1.33 for DM and £0.99 for radio. However, coupled with outdoor advertising these rates rise, with printed boosted some 14% and TV by 30%, while online is improved even further by 82%.Brand Science global director Sally Dickerson said: "Outdoor helps the response media, including print and online, to work harder. Outdoor also delivers high returns on investment in itself, and deserves a much higher share of investment.
"The study was carried out for Clear Channel Outdoor
Matt Whipp, printweek.com, 20 October 2009
Print and online are the most effective forms of advertising for financial services companies, new research has revealed.
According to figures from Brand Science, radio generates just 87p for every pound spent on advertising, while the figure for TV is £1.57/Direct mail achieved £1.43, while print offered £1.80, bettered only by online at £1.89.When production costs were taken into account, the revenue return on investment worked out as £1.75 for online, £1.67 for print, £1.47 for outdoor, £1.34 for TV, £1.33 for DM and £0.99 for radio. However, coupled with outdoor advertising these rates rise, with printed boosted some 14% and TV by 30%, while online is improved even further by 82%.Brand Science global director Sally Dickerson said: "Outdoor helps the response media, including print and online, to work harder. Outdoor also delivers high returns on investment in itself, and deserves a much higher share of investment.
"The study was carried out for Clear Channel Outdoor
Wednesday 21 October 2009
Business Card Printing Scam
The Federation of Small businesses reports the following:
Just a quick message about a scam that a Swansea Bay Branch member has just been the victim of:
"We have recently purchased business cards on-line from Vista Print - the cards are quite good and reasonably priced.
We recently noticed a monthly subscription of £9.95 being taken from our credit card account that we had not sanctioned.
This charge was shown on our statementas "vprewards.com 0845 260 110" needless to say the phone number is not genuine.
A Google search under vprewards scam has provided lots of evidence of others being conned. It would appear that Vista Print are associated with vprewards.com and pass on payment details to extort this money.
Please be very wary of Vista Print - we most surely will never deal with them again.
http://www.fsb.org.uk/default.aspx?id=29&loc=080
Just a quick message about a scam that a Swansea Bay Branch member has just been the victim of:
"We have recently purchased business cards on-line from Vista Print - the cards are quite good and reasonably priced.
We recently noticed a monthly subscription of £9.95 being taken from our credit card account that we had not sanctioned.
This charge was shown on our statementas "vprewards.com 0845 260 110" needless to say the phone number is not genuine.
A Google search under vprewards scam has provided lots of evidence of others being conned. It would appear that Vista Print are associated with vprewards.com and pass on payment details to extort this money.
Please be very wary of Vista Print - we most surely will never deal with them again.
http://www.fsb.org.uk/default.aspx?id=29&loc=080
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