Presentation folders are extremely cost effective to produce, and presenting something to your client that looks professional and organised will speak volumes about your business before the folder is even opened. They are an excellent marketing tool but can be used for many other purposes within your business such as company handbooks or for business seminars.
Do you have a lot of marketing literature which is relevant to specific markets? Then a presentation folder is the way forward. You can select which marketing material you need dependant on who your target market is and if your company literature and marketing materials constantly require updating a presentation folder is the ideal way to keep your print budget down. By printing short run up to date folder inserts you can save yourself considerably on brochure printing costs.
These days image is key and information contained in inserts, flyers, leaflets, brochures etc which are presented in a neat, professional manner will grab the attention of your potential client and give them a sense that your company has their effects together and really knows what they are doing.
There are many different types and style of presentation folder available and they can be customised with your company logo and information. Have a chat with your graphic designer or print manager as they will be able to help you with the various options available to you from pre-manufactured and assembled, to flat and ready to fold. They will discuss with you the different finishes available from matt/gloss lamination, to embossing and spot uv etc. but always remember, these additional finishes can increase your folder cost considerably, they look great but before adding these on always consider who your potential client is whether what they will bring to your company is worth the additional cost.
And lastly, presentation folders retain a large quantity of your business information within them as well as printed on them so always ensure that your contact details are clearly shown on all literature.
